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The Grand Tradition of Granado Pharmácias

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Though rightly famed in Brazil, it’s only recently we’ve been able to get our hands on the Granado Pharmácias fabulous collection of scented products here in the U.K. And we’re rejoicing that this heritage-rich house can now become beloved by British perfumistas, too…

 

The Granado Pharmácias story begins in the 1800s with the enterprising José Antonio Coxito Granado started selling his own natural remedies – which were all created from the plants, herbs and flowers José found growing in his home of Teresópolis, a stunning, mountainous region of Rio. From these humble beginnings, a whole business flourished, and it wasn’t long before the very first Granado retail establishment was secured in 1870.

 

 

 

 

Set amidst one of the most bustling, successful streets in Rio de Janeiro, it wonderfully remains their flagship store to this day (we love that connection to living history – so many similar buildings have been lost to be developed into flats, or simply knocked down). In addition to the medicinal remedies they’d begun supplying, the now blooming Granado Pharmácias started importing other products from Europe, ‘adapting their formulas to the standards and needs of Brazilians.

 

 

The quality and effectiveness of their offering soon made Granado one of the official pharmaceutical suppliers to the Royal Court. Through this connection, in 1880, Dom Pedro Il granted it the title of Official Pharmacy of the Brazilian Royal Family.’ With a royal seal of approval, the Pharmácias flourished even further – expanding their range while remaining true to their heritage – doubtless helped along by the fact this treasured house remained within the original family for three generations of their growth.

 

 

 

From selling natural remedies in the 1800s to a whole collection of fabulous fragrances and home scents, this proudly Portuguese house, so long adored in Brazil. Now, we’re thrilled their fragrant wares are available in the U.K. too…Sissi Freeman, Marketing Director of Granado, echoed our excitement, commenting:

 

‘After years of success in Paris, we are excited with the opportunity to launch in the UK market. Granado is a very traditional brand founded in Rio de Janeiro in 1870. Partnering with an iconic store such as Liberty for this next step in our international expansion,  is a dream come true!  After a period of lockdowns, we are thrilled to offer British consumers with our fresh take on fragrance and colorful creations, inspired by our heritage, Brazilian culture and ingredients.’

 

You can read more about the history of Grandao Pharmácias on our page dedicated to them, where you can also click on individual fragrances and learn about their ingredients, and the mood they were created to evoke. Your only problem then, of course, is to decide which one to try first…

 

Written by Suzy Nightingale

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